The typography film, Helvetica, made me look at the world of type in a whole new way. I always thought of it as something you just choose because it looks good but I've learned that it's much more than that. It is the personality of the type or the personality that the words give the type. I also didn't realize how much effort is put into creating these types. To my surprise I found out that each letter is drawn and constructed by hand and it entails a long process.
At one point in the film they showed all the big brand names who use Helvetica as their main type. I never realized how many companies use this type. And even though many use the same type each company still has their own personal identity that goes along with Helvetica. Type must be selected very carefully and from now on I will look at it differently.
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